Research Report Presentation

9 0 2018-05-17

Copyright: Kenneth Sun from SDU

<p>01</p><p>02</p><p>03</p><p>The Study of Consumer Behavior on Takeaway</p><p>Presentation given by:Kenneth Sun</p><p>INTRODUCTION</p><p>METHODOLOGY </p><p>RECOMMENDATIONS</p><p>Roommate A: It is Saturday<br />today, I do not want to go out for lunch.</p><p>Takeaway Trade<br />Scale in 2014-2015</p><p>When?</p><p>Marketing Method?</p><p>Merchants</p><p>·Anonymous</p><p>·169 respondents</p><p>·Concise</p><p>Appealing factors?</p><p>Limitation: <br /> ·Limited sample capacity<br /> ·Brief questions</p><p>Roommate B: So do I, what<br />about ordering takeaway fora ?</p><p>04</p><p>FINDINGS<br /> & <br />CONCLUSIONS </p><p>Result Figure 1</p><p>Result Figure 2</p><p>Appealing Factors</p><p>Marketing Methods</p><p>When</p><p>Result Figure 3</p><p>1</p><p>.Key Time to Seize</p><p>Result Figure 1</p><p>(1)Discount Coupons</p><p>(2)Extra Staff</p><p>(3)Other sales promotion activities...</p><p>2</p><p>.Emphasis on Improvement</p><p>(1)Excellent Taste</p><p>√</p><p>(2)Favourable Price</p><p>√</p><p>(3)Ineffective Activities </p><p> </p><p>×</p><p>3</p><p>.Effective Marketing Methods</p><p>Result Figure 2</p><p>Result Figure 3</p><p>Price Discount</p><p>Complimentary Drinks</p><p>Other exquisite(useless) <br />Methods</p><p>Thanks for Watching!</p><p>There appeared a stream of youngsters and officers who chose takeaway every day<br />(Niemeier HM et al. 2006).</p><p>Terminology Definition:<br /> Starting price: The lowest price that merchants start <br /> to provide delivery service.</p><p></p>