Idea of Holland at Home

38 1 2018-07-12

Idea of Holland at Home from Caesar Huang

<p>01</p><p>02</p><p>03</p><p>04</p><p> <br />1、首先需要在消费者认知上做功课:<br /> 1)比如无线端搜索内容的优化、增加正面报道、增加正面事件,让新的消费者能很容易知道,我们是谁?我们提供什么价值;<br /> 2)结合一些海淘事件或者中国的电商营销节点来策划主题活动,提升荷兰之家的影响力并直接收获客户、获取销售业绩。比如黑五和双十一,当然荷兰应该有自己的节日,我们需要挖掘的是荷兰之家作为荷兰有影响力的在线超市具备的荷兰影响力,全球的影响力,然后结合我们在中国的资源情况,中国的在线消费营销节点,统筹资源,找准眼球亮点,逐步策划执行我们在中国线上的荷兰周或者荷兰日;有如我们为泰国定制的泰国节日一样,在争取到一些泰国特色资源后,我们可以联合泰国的来华品牌,撬动中国的资源,在特定的时间让泰国品牌集中亮相和爆发,我们曾经帮助泰国打开泰国香米和红牛的中国市场;<br />2、提升影响力:<br /> 1)跟海淘论坛、海淘导购站点合作,直接引流和提升影响力;<br /> 2) 重新规划第三方平台的产品定位,从第三方平台积累客户;<br />3、经营我们的客户:<br /> 需要把通过内容带来的客户、通过电商平台过来的客户、官网的客户做区分,建立标签档案,然后统一经营,让客户变成种子,获得价值,帮助我们传播;<br />4、提升我们的价值:<br /> 以上内容都是相辅相成的,还需要继续发掘民间荷兰海淘的动向,我们要相信很多美好的事情不一定是完全由我们发现的,我们的优势是经过持续包装塑造我们成为荷兰的窗口,名符其实的荷兰在线超市,所以民间兴起的所有产品和服务,在我们这里正规操作之后,可以更值得中国买家信赖。这是我们的增长点。</p><p>Idea of Holland at Home</p><p>Influence power of Holland at home </p><p>Definition of Holland at home is an on-line supermarket to the global market </p><p>The official defination of Hlolland at home is an on-line supermarket to global market, the value is obvious,the commodity and service of Hlolland is the window to the world,we can help the needy consumer find the commodity and service of Hlolland Conveniently,and at the same time ,we can maintain interaction well to Holland brand.<br />But Judging from the current situation,especially on-line market ,this kind or influence power is being weakened gradually .the impact mainly comes frome several aspects, for example: the rise of Tmall international ,more and more customer trust the authenticity and reliability of Tmall international,and Tmall has begun to developt direct-sale Nutrilon store by themselves,in addition,there are some Nutrilonr Flagship store on other marketing platform, therefore ,if Holland at home contunue to sell g eneral product of Nutrilon mainly, It will be hard for us to make progress, but ,there are some customer like to consume on overseas brands official network, Or some other online shopping sales ,similar to Holland at home.</p><p>We hope chinese consumer will know Holland at Home syllabify</p><p>No matter Holland at home or Tmall flagship shop, there is a problem ,that is ,it’s not very agreement and determination to its self positioning, we still be entangled with conceptual for the short-term performance. In my opinion, if we don’t have better self positioning currently, we can give up different statement ,and told the customer, we just are Holland on-line supermaket, no matther what occasion we are on ,then we may l be remembered by the consumer Continuously and Clearly,especially in a competitive market of China.<br />Furthermore, I found ,if I search Holland at home on website,the infomation of Holland at home is positive basically,I think our marketing team should have done a lot of optimization,but at the same time ,the content is a little bitless, especially for Chinese mother who like to overseas online shopping,they need more content to know Holland at home,in order to build preliminary trust.,so we need to do more positive report.,for example ,when the King of Holland visit China , He brought four local comapnies ,we are one of the four local companies,But we have not adequately publicized these positive contents.to support our image in the heart of consumer. Besides, I found we have some negative reports on wireless network ,needing to optimize right away,because these are persistent negative influences.<br />Today, 90% persent shoping is done on wireless network,but I found shopping experience on wireless network of Holland at home has a lot of space for optimization.(Take the personal shopping experience only as an example) What's more important is haven’t figuring out what is Hollland at home,,website full of marketing and promotional information,Obviously a local business tricks.so when I search “Holland at home”on website,even somebody said, we came frome WenZhou city of China, so we have a lot of work to imporve.\t</p><p>How to prove the evaluation of Holland at home</p><p>We need to make an effort on cognition and Joint marketing of chinese customer</p><p>Hope to do something in Holland at Home</p><p>Something else</p><p>From Caesar 2018-7-12</p><p></p>